In 1953 Thayer Coggin Furniture famously hired on Milo Baughman. Yes, it was a risk, but as one can see—it reaped quite the reward.
Milo Baughman was notoriously turned down by the majority of established North Carolina furniture makers—his designs deemed too unconventional. But following a reasonable success crafting sofas for Sears, Thayer Coggin was looking for exactly that—unconventional. In 1953, he and Baughman legendarily shook hands, thereby cementing a fifty-year collaboration. True to the personalities of both men, Baughman for Thayer Coggin pieces are faultlessly structured (thanks to Coggin’s engineering background), while Baughman’s keen eye for design renders them glamorous, attention-grabbing, and sensationally inviting.